Keith Rabois's favorite books

  • The 80/20 Principle and 92 Other Powerful Laws of Nature

    The 80/20 Principle and 92 Other Powerful Laws of Nature

    Richard Koch
    The Science of Success
    Business & Economics

    In a brand new Preface, bestselling author Richard Koch describes a paradigm shift in business, whereby intuition is more important than analysis, ideas and product trump strategy, and influence is superior to control. In this essential companion to his bestselling The 80/20 Principle - the radical power law that helped thousands of people achieve more by doing less - Koch illuminates 92 other universal principles and laws to promote the science of success in an increasingly challenging business environment.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Curse of the Mogul

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Success Equation

    The Success Equation

    Michael J. Mauboussin
    Untangling Skill and Luck in Business, Sports, and Investing
    Business & Economics

    Examines the importance of skill and luck, describes how to develop analytical tools to understand them, and offers suggestions on putting these findings to work to achieve success.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Hackers & Painters

    Hackers & Painters

    Paul Graham
    Big Ideas from the Computer Age
    Computers

    The author examines issues such as the rightness of web-based applications, the programming language renaissance, spam filtering, the Open Source Movement, Internet startups and more. He also tells important stories about the kinds of people behind technical innovations, revealing their character and their craft.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Behind the Cloud

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Architects of the Web

    Architects of the Web

    Robert H. Reid
    1,000 Days that Built the Future of Business
    Business & Economics

    "A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon. A tantalizing mix of diverse players with utopian visions, animated by equal parts aggression and delight. A true saga of our time."-James F. Moore author, The Death of Competition; Chairman, Geo Partners Research Inc. Architects of the Web presents the dynamic history of the Web's creation and evolution-as well as its emergence as a dynamic business tool-through revealing profiles of its architects, the brilliant minds who have helped thrust the Web onto desktops and corporate agendas around the world. A diverse, ambitious group, the architects of the Web are: * Marc Andreessen, Netscape * Ariel Poler, I/PRO * Rob Glaser, Progressive Networks Andrew Anker, HotWired * Kim Polese, Marimba * Halsey Minor, C/NET * Mark Pesce, VRML * Jerry Yang, Yahoo!

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Upside of Stress

    The Upside of Stress

    Kelly McGonigal
    Why Stress is Good for You, and how to Get Good at it
    Self-Help

    This book shows readers how to cultivate a mindset that embraces stress, and activate the brain's ability to learn from challenging experiences.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Checklist Manifesto

    The Checklist Manifesto

    Atul Gawande

    We live in a world of great and increasing complexity, where even the most expert professionals struggle to master the tasks they face. Longer training, ever more advanced technologies-neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third. In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds. An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Zero to One

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Score Takes Care of Itself

    The Score Takes Care of Itself

    Bill Walsh,Craig Walsh,Steve Jamison
    My Philosophy of Leadership
    Business & Economics

    The last lecture on leadership by the NFL's greatest coach: Bill Walsh Bill Walsh is a towering figure in the history of the NFL. His advanced leadership transformed the San Francisco 49ers from the worst franchise in sports to a legendary dynasty. In the process, he changed the way football is played. Prior to his death, Walsh granted a series of exclusive interviews to bestselling author Steve Jamison. These became his ultimate lecture on leadership. Additional insights and perspective are provided by Hall of Fame quarterback Joe Montana and others. Bill Walsh taught that the requirements of successful leadership are the same whether you run an NFL franchise, a fortune 500 company, or a hardware store with 12 employees. These final words of 'wisdom by Walsh' will inspire, inform, and enlighten leaders in all professions.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Troublemakers

    Troublemakers

    Leslie Berlin
    Silicon Valley's Coming of Age
    History

    Acclaimed historian Leslie Berlin’s “deeply researched and dramatic narrative of Silicon Valley’s early years…is a meticulously told…compelling history” (The New York Times) of the men and women who chased innovation, and ended up changing the world. Troublemakers is the gripping tale of seven exceptional men and women, pioneers of Silicon Valley in the 1970s and early 1980s. Together, they worked across generations, industries, and companies to bring technology from Pentagon offices and university laboratories to the rest of us. In doing so, they changed the world. “In this vigorous account…a sturdy, skillfully constructed work” (Kirkus Reviews), historian Leslie Berlin introduces the people and stories behind the birth of the Internet and the microprocessor, as well as Apple, Atari, Genentech, Xerox PARC, ROLM, ASK, and the iconic venture capital firms Sequoia Capital and Kleiner Perkins Caufield & Byers. In the space of only seven years, five major industries—personal computing, video games, biotechnology, modern venture capital, and advanced semiconductor logic—were born. “There is much to learn from Berlin’s account, particularly that Silicon Valley has long provided the backdrop where technology, elite education, institutional capital, and entrepreneurship collide with incredible force” (The Christian Science Monitor). Featured among well-known Silicon Valley innovators are Mike Markkula, the underappreciated chairman of Apple who owned one-third of the company; Bob Taylor, who masterminded the personal computer; software entrepreneur Sandra Kurtzig, the first woman to take a technology company public; Bob Swanson, the cofounder of Genentech; Al Alcorn, the Atari engineer behind the first successful video game; Fawn Alvarez, who rose from the factory line to the executive suite; and Niels Reimers, the Stanford administrator who changed how university innovations reach the public. Together, these troublemakers rewrote the rules and invented the future.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Intel Trinity

    The Intel Trinity

    Michael S. Malone
    How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company
    Business & Economics

    The definitive history of the Intel Corporation—the essential company of the digital age—told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor—the single most significant product in the modern world—Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet. But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution. Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices—including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law—that led Intel to consistent success unheard of elsewhere in the tech world. The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Trade-Off

    Trade-Off

    Kevin Maney
    Why Some Things Catch On, and Others Don't
    Technology & Engineering

    A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). InTrade-Off,Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience–between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity-–it can’t be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it’s superconvenient. Products that are at one extreme or the other–those that are high in fidelity or high in convenience–-tend to be successful. The things that fall into the middle-–products or services that have moderate fidelity and convenience-–fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other-–fidelity or convenience-–in shaping products and building brands. From the Hardcover edition.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Hard Thing About Hard Things

    The Hard Thing About Hard Things

    Ben Horowitz
    Building a Business When There Are No Easy Answers
    Business & Economics

    Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Swimming Across

    Swimming Across

    Andrew S. Grove
    A Memoir
    Biography & Autobiography

    Swimming Across is a personal and cultural memoir tracing Andrew Grove's most formative years. Beginning on the eve of Nazi Germany's invasion of his native Hungary and ending with his flight from communism to America 16 years later, it combines a child's sense of wonder with an engineer's passion for order and detail. Grove's uplifting autobiography depicts his family's struggle to survive in the face of a host of staggering obstacles. Nearly killed by scarlet fever at the age of four, forced into hiding by the Nazis in 1944, and dogged by anti-semitism, Andrew Grove's survival was nothing short of miraculous. These and other incredible trials combine to give a stirring picture of a childhood that would lead to a lifetime of unsurpassed achievement. In "Swimming Across", a true American hero reveals his origins and what it takes to survive...and to triumph.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Steve Jobs & the Next Big Thing

    Highly recommended on Keith Rebois' Reading list

     — Source

  • How Google Works

    How Google Works

    Eric Schmidt,Jonathan Rosenberg
    Business & Economics

    Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive. Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business. Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives." Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time. In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • High Output Management

    High Output Management

    Andrew S. Grove
    Business & Economics

    In this legendary business book and Silicon Valley staple, the former chairman and CEO of Intel shares his perspective on how to build and run a company. A practical handbook for navigating real-life business scenarios and a powerful management manifesto with the ability to revolutionize the way we work. The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Born of Grove’s experiences at one of America’s leading technology companies (as CEO and employee number three at Intel), High Output Management is equally appropriate for sales managers, accountants, consultants, and teachers, as well as CEOs and startup founders. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance. "Generous enough with advice and observations to be required reading." —The Wall Street Journal

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Insanely Simple

    Insanely Simple

    Ken Segall
    The Obsession that Drives Apple's Success
    Business & Economics

    A creative director for Apple explores the way in which the company's culture of simplicity has driven its repeated success, tracing its famous advertising campaigns while exploring the ways in which simplicity can be a powerful business guideline for establishing and measuring goals.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • World War 3.0

    World War 3.0

    Ken Auletta
    Microsoft, the US Government, and the Battle for the New Economy
    Business & Economics

    The Internet Revolution, like all great industrial changes, has made the world's elephantine media companies tremble that their competitors-whether small and nimble mice or fellow elephants-will get to new terrain first and seize its commanding heights. In a climate in which fear and insecurity are considered healthy emotions, corporate violence becomes commonplace. In the blink of an eye-or the time it has taken slogans such as "The Internet changes everything" to go from hyperbole to banality-"creative destruction" has wracked the global economy on an epic scale. No one has been more powerful or felt more fear or reacted more violently than Bill Gates and Microsoft. Afraid that any number of competitors might outflank them-whether Netscape or Sony or AOL Time Warner or Sun or AT&T or Linux-based companies that champion the open-source movement or some college student hacking in his dorm room-Microsoft has waged holy war on all foes, leveraging its imposing strengths. In World War 3.0, Ken Auletta chronicles this fierce conflict from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates's empire by the United States government. The book's narrative spine is United States v. Microsoft, the government's massive civil suit against Microsoft for allegedly stifling competition and innovation on a broad scale. With his superb writerly gifts and extraordinary access to all the principal parties, Ken Auletta crafts this landmark confrontation into a tight, character- and incident-filled courtroom drama featuring the best legal minds of our time, including David Boies and Judge Richard Posner. And with the wisdom gleaned from covering the converging media, software, and communications industries for The New Yorker for the better part of a decade, Auletta uses this pivotal battle to shape a magisterial reckoning with the larger war and the agendas, personalities, and prospects of its many combatants.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Revolution in The Valley

    Revolution in The Valley

    Andy Hertzfeld,Steve Capps
    The Insanely Great Story of How the Mac Was Made
    Business & Economics

    Describes the development of the Apple Macintosh through a variety of anecdotes, photographs, and sketches.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Andy Grove

    Andy Grove

    Richard S. Tedlow
    The Life and Times of an American Business Icon
    Biography & Autobiography

    Traces the life and career of the enigmatic former CEO of Intel, drawing on private papers and interviews with his closest friends and associates to discuss such topics as the persecution he survived as a Hungarian Jew in the 1930s, his relationships with such figures as Gordon Moore and Robert Noyce, and his management talents. Reprint. 50,000 first printing.

    Buy on Amazon

    Highly recommended on Quora

     — Source

  • Sapiens

    Sapiens

    Yuval Noah Harari
    A Brief History of Humankind
    Science

    New York Times Bestseller A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.” One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us? Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas. Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become? Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Get Back in the Box

    Get Back in the Box

    Douglas Rushkoff
    How Being Great at What You Do Is Great for Business
    Business & Economics

    Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed. Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up. Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Naked Statistics

    Naked Statistics

    Charles Wheelan
    Stripping the Dread from the Data
    Mathematics

    “Brilliant, funny . . . the best math teacher you never had.”—San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called “sexy.” From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Cultural Strategy

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Innovator's Solution

    The Innovator's Solution

    Clayton M. Christensen,Michael E. Raynor
    Creating and Sustaining Successful Growth
    Business & Economics

    Argues that innovation within a business can be a controlled disruption, addressing a number of issues ranging from customer products and services to the roles of competitors and executives.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • 7 Powers

    7 Powers

    Hamilton Helmer
    The Foundations of Business Strategy
    Business & Economics

    7 Powers details a strategy toolset that enables you to build an enduringly valuable company. It was developed by Hamilton Helmer drawing on his decades of experience as a strategy advisor, equity investor and Stanford University teacher. This is must reading for any business person and applies to all businesses, new or mature, large or small.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Becoming Steve Jobs

    Becoming Steve Jobs

    Brent Schlender,Rick Tetzeli
    The Evolution of a Reckless Upstart Into a Visionary Leader
    Biography & Autobiography

    Now in paperback, the #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. With a new foreword by Marc Andreessen and new afterword by the authors, Becoming Steve Jobs is a narrative on Jobs' evolution as a manager and leader, as an astute CEO, as a father, and as a visionary with an unparalled sense of what consumers wanted--before they knew what they wanted themselves. But he didn't start out with those skills. When he first left Apple in 1985 and struck out to form his own company, NeXT, he knew little about running a company, holding to a budget, or developing successful products. It was during his years in the wilderness, unsuccessfully launching NeXT and helping to revitalize Pixar, that he learned the skills that would make him so successful upon his return to Apple in 1996.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Art of the Start

    The Art of the Start

    Guy Kawasaki
    The Time-tested, Battle-hardened Guide for Anyone Starting Anything
    Business & Economics

    A new product, a new service, a new company, a new division, a new anything - where there's a will, Kawasaki shows the way with his essential steps to launching one's dreams.

    Buy on Amazon

    For a first time entrepreneur, an excellent introduction to many key issues

     — Source

  • The Method Method

    Highly recommended on Keith Rebois' Reading list

     — Source

  • In the Company of Giants

    In the Company of Giants

    Rafael G. Ortiz,Rama Dev Jager
    Candid Conversations with the Visionaries of the Digital World
    Business & Economics

    Leaders in the computer world survey their past, present, and future

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The City in History

    The City in History

    Lewis Mumford
    Its Origins, Its Transformations, and Its Prospects
    Cities and towns

    The city's development from ancient times to the modern age. Winner of the National Book Award. "One of the major works of scholarship of the twentieth century" (Christian Science Monitor). Index; illustrations. Copyright © Libri GmbH. All rights reserved.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • The Vision of the Anointed

    The Vision of the Anointed

    Thomas Sowell
    Self-Congratulation as a Basis for Social Policy
    Political Science

    Sowell presents a devastating critique of the mind-set behind the failed social policies of the past thirty years. Sowell sees what has happened during that time not as a series of isolated mistakes but as a logical consequence of a tainted vision whose defects have led to crises in education, crime, and family dynamics, and to other social pathologies. In this book, he describes how elites—the anointed—have replaced facts and rational thinking with rhetorical assertions, thereby altering the course of our social policy.

    Buy on Amazon

    It changed the course of my life

     — Source

  • Loonshots

    Loonshots

    Safi Bahcall
    How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
    Business & Economics

    *Wall Street Journal bestseller *Next Big Idea Club selection—chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the "two most groundbreaking new nonfiction reads of the season" *Washington Post's "10 Leadership Books to Watch for in 2019" *Inc.com's "10 Business Books You Need to Read in 2019" *Business Insider's "14 Books Everyone Will Be Reading in 2019" “This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” —Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water? In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere. Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Googled

    Googled

    Ken Auletta
    The End of the World as We Know it
    Business & Economics

    Critically examines the influence of Google, profiling company founders Larry Page and Sergey Brin while offering insight into their lucrative business processes and assessing the internal and external threats that may inhibit the company's prospects.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Predictably Irrational

    Predictably Irrational

    Dan Ariely
    The Hidden Forces That Shape Our Decisions
    Business & Economics

    Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • On Intelligence

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Viral Loop

    Viral Loop

    Adam Penenberg
    The Power of Pass-it-on
    Business

    Here's how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year's word-of-mouth sensation. This is the first to analyze the power of the 'pass-it-on' phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history. Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model's reliance on replication: what's the point of using Facebook if none of your friends can see your profile, or using Flickr if you can't share your photos? Where's the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself. Find out why the Loop will catch us all up, sooner rather than later...

    Buy on Amazon

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Return to the Little Kingdom

    Return to the Little Kingdom

    Michael Moritz
    Steve Jobs, the Creation of Apple, and how it Changed the World
    Computer engineers

    Almost thirty years ago, Michael Moritz, then a young journalist at TIME magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. The Little Kingdom: The Private Story of Apple Computer brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire. Now, after spending almost twenty-five years at Sequoia Capital, the much admired private investment partnership, Moritz, who has since served as a board member of a remarkable list of important companies including Yahoo!, Google and PayPal, offers his contemporary perspective on the accomplishments of Steve Jobs and the extraordinary comeback of Apple in this revised edition of his now-classic work. Required reading for anyone who has ever listened to music on an iPod, downloaded an app onto an iPhone, browsed on a Mac, or is curious about the distinctive attributes of enduring companies, Return to the Little Kingdom is the only book that explains how Steve Jobs came to found the company that changed our world - twice.

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    Highly recommended on Keith Rebois' Reading list

     — Source

  • Drawing Life

    Highly recommended on Keith Rebois' Reading list

     — Source

  • Planet Google

    Planet Google

    Randall Stross
    One Company's Audacious Plan to Organize Everything We Know
    Business & Economics

    Draws on interviews with Google's CEO and the heads of its newest businesses to trace the story of the company's ambitions and influence, covering such topics as its acquisition of YouTube and its role in reshaping business and culture.

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    Highly recommended on Keith Rebois' Reading list

     — Source

  • Range

    Range

    David J. Epstein

    Buy on Amazon

    Recommended on his Twitter

     — Source

  • The New New Thing

    A classic book to read

     — Source

  • Deep Medicine

    Deep Medicine

    Eric Topol
    How Artificial Intelligence Can Make Healthcare Human Again
    Health & Fitness

    One of America's top doctors reveals how AI will empower physicians and revolutionize patient care Medicine has become inhuman, to disastrous effect. The doctor-patient relationship--the heart of medicine--is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard. Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.

    Buy on Amazon

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • 1944

    1944

    Jay Winik
    FDR and the Year That Changed History
    Biography & Autobiography

    It was not inevitable that World War II would end as it did, or that it would even end well. 1944 was a year that could have stymied the Allies and cemented Hitler's waning power. Instead, it saved those democracies-but with a fateful cost. 1944 witnessed a series of titanic events: FDR at the pinnacle of his wartime leadership as well as his re-election, the planning of Operation Overlord with Churchill and Stalin, the unprecedented D-Day invasion, the liberation of Paris and the horrific Battle of the Bulge, and the tumultuous conferences that finally shaped the coming peace. But on the way, millions of more lives were still at stake as President Roosevelt was exposed to mounting evidence of the most grotesque crime in history, the Final Solution. Just as the Allies were landing in Normandy, the Nazis were accelerating the killing of millions of European Jews. Winik shows how escalating pressures fell on an all but dying Roosevelt, whose rapidly deteriorating health was a closely guarded secret. Here then, as with D-Day, was a momentous decision for the president. Was winning the war the best way to rescue the Jews? Was a rescue even possible? Or would it get in the way of defeating Hitler? In a year when even the most audacious undertakings were within the world's reach, including the liberation of Europe, one challenge-saving Europe's Jews-seemed to remain beyond Roosevelt's grasp. Winik provides a stunningly fresh look at the twentieth century's most pivotal year. 1944: FDR and the Year that Changed Historyis the first book to tell these events with such moral clarity and unprecedented sweep, and a moving appreciation of the extraordinary struggles of the era's outsized figures.

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    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • The Search

    The Search

    John Battelle
    How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
    Business & Economics

    The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.

    Buy on Amazon

    For a good historical perspective on the evolution of the consumer Internet world, I would start with John Battelle's The Search

     — Source

  • An Elegant Defense

    An Elegant Defense

    Matt Richtel
    The Extraordinary New Science of the Immune System: A Tale in Four Lives
    Science

    National Bestseller “One of those rare nonfiction books that transcends the genre. ... Extraordinary.” —Douglas Preston, New York Times bestselling author of The Lost City of the Monkey God A grand tour of the human immune system and the secrets of health, by the Pulitzer Prize–winning New York Times journalist A terminal cancer patient rises from the grave. A medical marvel defies HIV. Two women with autoimmunity discover their own bodies have turned against them. Matt Richtel's An Elegant Defense uniquely entwines these intimate stories with science’s centuries-long quest to unlock the mysteries of sickness and health, and illuminates the immune system as never before. The immune system is our body’s essential defense network, a guardian vigilantly fighting illness, healing wounds, maintaining order and balance, and keeping us alive. Its legion of microscopic foot soldiers—from T cells to “natural killers”—patrols our body, linked by a nearly instantaneous communications grid. It has been honed by evolution over millennia to face an almost infinite array of threats. For all its astonishing complexity, however, the immune system can be easily compromised by fatigue, stress, toxins, advanced age, and poor nutrition—hallmarks of modern life—and even by excessive hygiene. Paradoxically, it is a fragile wonder weapon that can turn on our own bodies with startling results, leading today to epidemic levels of autoimmune disorders. Richtel effortlessly guides readers on a scientific detective tale winding from the Black Plague to twentieth-century breakthroughs in vaccination and antibiotics, to the cutting-edge laboratories that are revolutionizing immunology—perhaps the most extraordinary and consequential medical story of our time. The foundation that Richtel builds makes accessible revelations about cancer immunotherapy, the microbiome, and autoimmune treatments that are changing millions of lives. An Elegant Defense also captures in vivid detail how these powerful therapies, along with our behavior and environment, interact with the immune system, often for the good but always on a razor’s edge that can throw this remarkable system out of balance. Drawing on his groundbreaking reporting for the New York Times and based on extensive new interviews with dozens of world-renowned scientists, Matt Richtel has produced a landmark book, equally an investigation into the deepest riddles of survival and a profoundly human tale that is movingly brought to life through the eyes of his four main characters, each of whom illuminates an essential facet of our “elegant defense.”

    Buy on Amazon

    Recommended on his Twitter

     — Source

  • Talent Wins

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • White

    White

    Bret Easton Ellis
    Literary Collections

    Own it, snowflakes: you've lost everything you claim to hold dear. White is Bret Easton Ellis's first work of nonfiction. Already the bad boy of American literature, from Less Than Zero to American Psycho, Ellis has also earned the wrath of right-thinking people everywhere with his provocations on social media, and here he escalates his admonishment of received truths as expressed by today's version of "the left." Eschewing convention, he embraces views that will make many in literary and media communities cringe, as he takes aim at the relentless anti-Trump fixation, coastal elites, corporate censorship, Hollywood, identity politics, Generation Wuss, "woke" cultural watchdogs, the obfuscation of ideals once both cherished and clear, and the fugue state of American democracy. In a young century marked by hysterical correctness and obsessive fervency on both sides of an aisle that's taken on the scale of the Grand Canyon, White is a clarion call for freedom of speech and artistic freedom. "The central tension in Ellis's art--or his life, for that matter--is that while [his] aesthetic is the cool reserve of his native California, detachment over ideology, he can't stop generating heat.... He's hard-wired to break furniture."--Karen Heller, The Washington Post "Sweating with rage . . . humming with paranoia."--Anna Leszkiewicz, The Guardian "Snowflakes on both coasts in withdrawal from Rachel Maddow's nightly Kremlinology lesson can purchase a whole book to inspire paroxysms of rage . . . a veritable thirst trap for the easily microaggressed. It's all here. Rants about Trump derangement syndrome; MSNBC; #MeToo; safe spaces."--Bari Weiss, The New York Times

    Buy on Amazon

    New reading material deviates from central casting for me.

     — Source

  • Who Is Michael Ovitz?

    Who Is Michael Ovitz?

    Michael Ovitz
    A Memoir
    Biography & Autobiography

    "Michael Ovitz co-founded CAA in 1975 and served as its chairman until 1995. For most of the past two decades he has been a private investor and an advisor to Silicon Valley entrepreneurs. This is his first book"--

    Buy on Amazon

    Recommended on his Twitter

     — Source

  • Radical Uncertainty

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • Churchill

    Churchill

    Andrew Roberts
    Walking with Destiny

    Winston Churchill towers over every other figure in twentieth-century British history. By the time of his death at the age of 90 in 1965, many thought him to be the greatest man in the world. There have been over a thousand previous biographies of Churchill. Andrew Roberts now draws on over forty new sources, including the private diaries of King George VI, used in no previous Churchill biography to depict him more intimately and persuasively than any of its predecessors. The book in no way conceals Churchill's faults and it allows the reader to appreciate his virtues and character in full- his titanic capacity for work (and drink), his ability see the big picture, his willingness to take risks and insistence on being where the action was, his good humour even in the most desperate circumstances, the breadth and strength of his friendships and his extraordinary propensity to burst into tears at unexpected moments. Above all, it shows us the wellsprings of his personality - his lifelong desire to please his father (even long after his father's death) but aristocratic disdain for the opinions of almost everyone else, his love of the British Empire, his sense of history and its connection to the present.

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    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • The Breakthrough

    The Breakthrough

    Charles Graeber
    Immunotherapy and the Race to Cure Cancer
    Health & Fitness

    Follow along as this New York Times bestselling author details the astonishing scientific discovery of the code to unleashing the human immune system to fight in this "captivating and heartbreaking" book (The Wall Street Journal). For decades, scientists have puzzled over one of medicine's most confounding mysteries: Why doesn't our immune system recognize and fight cancer the way it does other diseases, like the common cold? As it turns out, the answer to that question can be traced to a series of tricks that cancer has developed to turn off normal immune responses -- tricks that scientists have only recently discovered and learned to defeat. The result is what many are calling cancer's "penicillin moment," a revolutionary discovery in our understanding of cancer and how to beat it. In The Breakthrough, New York Times bestselling author of The Good Nurse Charles Graeber guides readers through the revolutionary scientific research bringing immunotherapy out of the realm of the miraculous and into the forefront of twenty-first-century medical science. As advances in the fields of cancer research and the human immune system continue to fuel a therapeutic arms race among biotech and pharmaceutical research centers around the world, the next step -- harnessing the wealth of new information to create modern and more effective patient therapies -- is unfolding at an unprecedented pace, rapidly redefining our relationship with this all-too-human disease. Groundbreaking, riveting, and expertly told, The Breakthrough is the story of the game-changing scientific discoveries that unleash our natural ability to recognize and defeat cancer, as told through the experiences of the patients, physicians, and cancer immunotherapy researchers who are on the front lines. This is the incredible true story of the race to find a cure, a dispatch from the life-changing world of modern oncological science, and a brave new chapter in medical history.

    Buy on Amazon

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • Why We Sleep

    Why We Sleep

    Matthew Walker
    Unlocking the Power of Sleep and Dreams
    Health & Fitness

    "Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.

    Buy on Amazon

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • The Book of Why

    The Book of Why

    Dana Mackenzie,Judea Pearl
    The New Science of Cause and Effect
    Computers

    How the study of causality revolutionized science and the world "Correlation is not causation." This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality--the study of cause and effect--on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

    Buy on Amazon

    An indispensable books of 2018

     — Source

  • The Model Thinker

    The Model Thinker

    Scott E. Page
    What You Need to Know to Make Data Work for You
    Computers

    Work with data like a pro using this guide that breaks down how to organize, apply, and most importantly, understand what you are analyzing in order to become a true data ninja. From the stock market to genomics laboratories, census figures to marketing email blasts, we are awash with data. But as anyone who has ever opened up a spreadsheet packed with seemingly infinite lines of data knows, numbers aren't enough: we need to know how to make those numbers talk. In The Model Thinker, social scientist Scott E. Page shows us the mathematical, statistical, and computational models—from linear regression to random walks and far beyond—that can turn anyone into a genius. At the core of the book is Page's "many-model paradigm," which shows the reader how to apply multiple models to organize the data, leading to wiser choices, more accurate predictions, and more robust designs. The Model Thinker provides a toolkit for business people, students, scientists, pollsters, and bloggers to make them better, clearer thinkers, able to leverage data and information to their advantage.

    Buy on Amazon

    Excited to read this. I have been searching for a book to recommend on this topic for a decade:

    Feb 14, 2019 — Source

  • Warfighting

    Warfighting

    United States. Marine Corps
    History

    Warfighting should help the Marine Commander and troop prepare mentally, physically, both externally, and internally for combat action. It covers the distinct levels of war -- strategic, operational, and tactical, conduct of war, and types of warfare. Every Marine Corps officer should understand and apply the principles to understand the demands of war, theory of war, including the foundations, preparation and actively engagin within war. This guide provides authoritative guidance for the completion of this war task as a key method to instill successful outcomes and strategic battlefield dynamic development within the nature of the war environment. Related products: Legacy of Belleau Wood: 100 Years of Making Marines and Winning Battles, An Anthology can be found here: https://bookstore.gpo.gov/products/legacy-belleau-wood-100-years-making-marines-and-winning-battles-anthology How we Fight: Handbook for the Naval Warfighter is available here: http://Marine Corps Doctrinal Publication 1, MCDP-1, Warfighting, foundational document, keystone philosophy for the Marine Corps, Department of the Navy, Headquarters United States Marine Corps Marine Corps History print subscription can be found here: https://bookstore.gpo.gov/products/marine-corps-history

    Buy on Amazon

    This is useful for a consumer Internet entrepreneur

     — Source

  • How Not to Be Wrong

    How Not to Be Wrong

    Jordan Ellenberg
    The Hidden Maths of Everyday Life
    Mathematics

    THE SUNDAY TIMES BESTSELLER The maths we learn in school can seem like an abstract set of rules, laid down by the ancients and not to be questioned. In fact, Jordan Ellenberg shows us, maths touches on everything we do, and a little mathematical knowledge reveals the hidden structures that lie beneath the world's messy and chaotic surface. In How Not to be Wrong, Ellenberg explores the mathematician's method of analyzing life, from the everyday to the cosmic, showing us which numbers to defend, which ones to ignore, and when to change the equation entirely. Along the way, he explains calculus in a single page, describes Gödel's theorem using only one-syllable words, and reveals how early you actually need to get to the airport.

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    Recommended on his Twitter

     — Source

  • The Monk and the Riddle

    The Monk and the Riddle

    Randy Komisar
    The Art of Creating a Life While Making a Living
    Business & Economics

    A book about how to make work pay and not just in cash, but in experience, satiafaction, and joy.

    Buy on Amazon

    A classic book to read

     — Source

  • Quirky

    Quirky

    Melissa A. Schilling
    The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World

    Buy on Amazon

    Recommended on his Twitter

     — Source

  • Creative Selection

    Creative Selection

    Ken Kocienda
    Inside Apple's Design Process During the Golden Age of Steve Jobs
    Business & Economics

    * WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    Buy on Amazon

    An indispensable books of 2018

     — Source

  • The Organized Mind

    The Organized Mind

    Daniel J. Levitin
    Thinking Straight in the Age of Information Overload
    Business & Economics

    “Smart, important, and, as always, exquisitely written.” —Daniel Gilbert, author of Stumbling on Happiness Readers of Daniel J. Levitin’s two previous New York Times bestsellers have come to know and trust his unique ability to translate cutting edge neuroscience into an informative and entertaining narrative. Now Levitin turns his attention to an issue that affects everyone in the digital age: organization. It’s the reason that some people are more adept than others at managing today’s hyper flow of data. The Organized Mind explains the science behind their success and—with chapters targeted specifically to business readers—shows how all of us can make small but crucial changes to regain mastery over our lives.

    Buy on Amazon

    Recommended on his Twitter

     — Source

  • Rocket Men

    Rocket Men

    Robert Kurson
    The Daring Odyssey of Apollo 8 and the Astronauts Who Made Man's First Journey to the Moon
    History

    Shares the inside story of the dangerous Apollo 8 mission, focusing on the lives of astronaut heroes Frank Borman, Jim Lovell, and Bill Anders, while illuminating the political factors that prompted the decision to risk lives to save the Apollo program and define the space race.

    Buy on Amazon

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • The Splendid and the Vile

    The Splendid and the Vile

    Erik Larson
    A Saga of Churchill, Family, and Defiance During the Blitz
    History

    #1 NEW YORK TIMES BESTSELLER • The author of The Devil in the White City and Dead Wake delivers an intimate chronicle of Winston Churchill and London during the Blitz—an inspiring portrait of courage and leadership in a time of unprecedented crisis “One of [Erik Larson’s] best books yet . . . perfectly timed for the moment.”—Time • “A bravura performance by one of America’s greatest storytellers.”—NPR NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE EAST HAMPTON STAR AND ONE OF THE BEST BOOKS OF THE YEAR BY The New York Times Book Review • Time • Vogue • NPR • The Washington Post • The Globe & Mail • Fortune • Bloomberg • New York Post • The New York Public Library • Kirkus Reviews • LibraryReads • PopMatters On Winston Churchill’s first day as prime minister, Adolf Hitler invaded Holland and Belgium. Poland and Czechoslovakia had already fallen, and the Dunkirk evacuation was just two weeks away. For the next twelve months, Hitler would wage a relentless bombing campaign, killing 45,000 Britons. It was up to Churchill to hold his country together and persuade President Franklin Roosevelt that Britain was a worthy ally—and willing to fight to the end. In The Splendid and the Vile, Erik Larson shows, in cinematic detail, how Churchill taught the British people “the art of being fearless.” It is a story of political brinkmanship, but it’s also an intimate domestic drama, set against the backdrop of Churchill’s prime-ministerial country home, Chequers; his wartime retreat, Ditchley, where he and his entourage go when the moon is brightest and the bombing threat is highest; and of course 10 Downing Street in London. Drawing on diaries, original archival documents, and once-secret intelligence reports—some released only recently—Larson provides a new lens on London’s darkest year through the day-to-day experience of Churchill and his family: his wife, Clementine; their youngest daughter, Mary, who chafes against her parents’ wartime protectiveness; their son, Randolph, and his beautiful, unhappy wife, Pamela; Pamela’s illicit lover, a dashing American emissary; and the advisers in Churchill’s “Secret Circle,” to whom he turns in the hardest moments. The Splendid and the Vile takes readers out of today’s political dysfunction and back to a time of true leadership, when, in the face of unrelenting horror, Churchill’s eloquence, courage, and perseverance bound a country, and a family, together.

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    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • The Little Kingdom

    The Little Kingdom

    Michael Moritz
    The Private Story of Apple Computer
    Apple computer

    Recounts the eight-year growth of Apple Computer, Inc., from garage workshop to international business leader and spotlights the personalities behind Apple's remarkable successes

    Buy on Amazon

    A classic book to read

     — Source

  • Spent

    Spent

    Geoffrey Miller
    Sex, Evolution, and Consumer Behavior
    Business & Economics

    A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.

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    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • Powerful

    Powerful

    Patty McCord
    Building a Culture of Freedom and Responsibility
    Business & Economics

    When it comes to recruiting, motivating, and creating great teams, McCord says most companies have it all wrong. She helped create the high-performing culture at Netflix, and now she shares what she learned. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don't fit the company's emerging needs, and motivating with challenging work, not promises, perks, and bonus plans.

    Buy on Amazon

    Recommended on his Twitter, very much useful to consumer Internet entrepreneur:

     — Source

  • Amusing Ourselves to Death

    Amusing Ourselves to Death

    Neil Postman
    Public Discourse in the Age of Show Business
    Social Science

    Examines the ways in which television has transformed public discourse--in politics, education, religion, science, and elsewhere--into a form of entertainment that undermines exposition, explanation and knowledge, in a special anniversary edition of the classic critique of the influence of the mass media on a democratic society. Reprint.

    Buy on Amazon

    This book is in his recommended list

    Mar 23, 2015 — Source

  • The pmarca Blog Archives

    This book is in his recommended list

    Mar 23, 2015 — Source