Guy Kawasaki's favorite books

  • The Effective Executive

    The Effective Executive

    Peter F. Drucker
    The Definitive Guide to Getting the Right Things Done
    Business & Economics

    What makes an effective executive? The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results. Drucker identifies five practices essential to business effectiveness that can, and must, be learned: Managing time Choosing what to contribute to the organization Knowing where and how to mobilize strength for best effect Setting the right priorities Knitting all of them together with effective decision-making Ranging widely through the annals of business and government, Peter F. Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations.

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    Another formative read for me. I devoured this book

     — Source

  • If You Want to Write

    If You Want to Write

    Brenda Ueland
    Language Arts & Disciplines

    Brenda Ueland was a journalist, editor, freelance writer, and teacher of writing. In If You Want to Write: A Book about Art, Independence and Spirit she shares her philosophies on writing and life in general. Ueland firmly believed that anyone can write, that everyone is talented, original, and has something important to say. In this book she explains how find that spark that will make you a great writer. Carl Sandburg called this book the best book ever written about how to write. Join the millions of others who've found inspiration and unlocked their own talent.

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    Perhaps my favorite book of all time.

     — Source

  • Mastering the Dynamics of Innovation

    Mastering the Dynamics of Innovation

    James M. Utterback
    How Companies Can Seize Opportunities in the Face of Technological Change
    Business & Economics

    In developing this model, Utterback examines industries over long periods of time to discover patterns in the way innovation is introduced, adopted, and then replaced by yet further innovation.

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    This book opened my eyes with evidence and findings about innovation.

     — Source

  • Uncommon Genius

    A lovely book that gets into the minds of the genius award winners of the MacArthur Foundation.

     — Source

  • Influence


    Robert B. Cialdini PhD

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    The guiding light for how I conduct business—and in many ways how I live my life.

    Mar 17, 2020 — Source

  • The Hockey Handbook

    The Hockey Handbook

    Lloyd Percival

    Originally published in 1951, and rejected at the time by one NHL coach as "the product of a three-year-old mind," Lloyd Percival's The Hockey Handbook went on to become an internationally recognized classic. Russian and European coaches seized on the book as the first authoritative, analytical treatment of hockey fundamentals and based their training regimes on the principles Percival described. The father of Russian hockey, Anatoli Tarasov, wrote to Percival: "Your wonderful book which introduced us to the mysteries of Canadian hockey, I have read like a schoolboy." Now, nearly half a century later, The Hockey Handbook remains in a class by itself. It is the first book required by players or coaches at all levels of proficiency who are setting out to develop their own or their team's hockey skills. Wayne Major, Larry Sadler, and Robert Thom are all experienced amateur hockey coaches who came to appreciate the practical value of Percival's pioneering work. In revising the text, they drew upon the expertise of a variety of specialists, including, for example, Dr. Tom Sawa, who updated the chapter on training and conditioning, to give The Hockey Handbook a new relevance to modern hockey coaches. Now redesigned and issued in an easy-to-use format, the book will serve as an inspiration and guide to future generations of players and coaches.

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    Probably the best book ever written about hockey tactics

     — Source

  • The Innovator's Dilemma

    The Innovator's Dilemma

    Clayton M. Christensen
    When New Technologies Cause Great Firms to Fail
    Business & Economics

    Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

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    a formative read for me

     — Source

  • Crossing the Chasm

    Crossing the Chasm

    Geoffrey A. Moore
    Marketing and Selling Disruptive Products to Mainstream Customers
    Business & Economics

    The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

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    Entrepreneurs should read this book when they are cranking out their conservative sales projections.

     — Source

  • The Chicago Manual of Style

    The Chicago Manual of Style

    University of Chicago Press Staff

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    I once read it cover to cover–dare I admit this?

     — Source

  • Inevitable Illusions

    Inevitable Illusions

    Massimo Piattelli-Palmarini
    How Mistakes of Reason Rule Our Minds

    "Fascinating and insightful. . . . I cannot recall a book that has made me think more about the nature of thinking." -- Richard C. Lewontin Harvard University Everyone knows that optical illusions trick us because of the way we see. Now scientists have discovered that cognitive illusions, a set of biases deeply embedded in the human mind, can actually distort the way we think. In Inevitable Illusions, distinguished cognitive researcher Massimo Piattelli-Palmarini takes us on a provocative, challenging, and thoroughly entertaining exploration of the games our minds play. He opens the doors onto the newly charted realm of the cognitive unconscious to reveal the full range of illusions, showing how they inhibit our ability to reason--no matter what our educational background or IQ. Inevitable Illusions is stimulating, eye-opening food for thought.

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    I salute the people who can read this book and not find a mistake of reasoning that theyve made.

     — Source